Although the real estate market has taken a sharp plunge since the onset of the pandemic, the leaders in the industry are still hoping to get out of the tough times soon. With the realtors such as Bread Company Condos, availing advantages of being in the prime suburbs, surrounded by imminent institutions, other real estate businesses are sure to follow the lead in no time, to revive the market. A constant review of real estate is hence, of utmost priority for those in the business and also important are the intentions of improving advertising techniques to boost their sales.
Here is a look at some of the fantastic ways of advertising real estate properties at a time when being online is the best way of communication. Sales of condominiums have been a challenge for the realtors for a long time due to the baggage of association fees that made the sale price shoot up. It is high time that the realtors invest smartly on the efficiency of online marketing strategies to increase their sale. Check out for some of the cool online advertising techniques that are sure to bring along fantastic deals for your condominiums.
The efficiency of online advertising for real estate sales
An online study has revealed that about 92% of buyers invest a considerable time online, before engaging with a real estate agency. The online legwork begins with the house hunting searches along with the research for best real estate agencies. This online behaviour of buyers can be tapped to the realtor’s advantage if they actively engage and network themselves online. Read about the top four online advertising techniques that are sure to strike a chord with the buyers.
Listing websites: A realtor’s best friend
One of the easiest ways for real estate advertising is to publish your condominiums on the listing websites such as Zillow.com, craigslist.org, redfin.com or movoto.com. Ensure that you post about all the benefits of investing in your condos, which might include photographs of the condo, proximity to established institutions or even the corporations’ approval to take in pets.
Trending search engine marketing
Search engine marketing is an emerging marketing formula that involves technologies like search engine optimization, paid link placements, pay per click advertising or contextual advertising. The strategies also include purchasing keywords or employing blogs to mention your condo in their articles.
Social media advertising is a big yes.
Social media’s ability to target key demographics and to convert them to leads is trending as the significant advertising techniques of recent times. With Facebook and YouTube building a strong fan base amongst the tech-savvy generation, advertising with these platforms are the easiest way to connect to the potential customers. Create a FB page for your condo, post pictures and request the customers to like the page. A virtual tour of your condo is sure to garner enough views on YouTube as well.
Open houses worth spending time
An empty condominium for the routine open house may not excite the prospective buyers. Instead, try setting up the rooms with furniture and appliances to help the customers visualize the condo as their potential homes. Offering the customers, brochures and food can encourage them to have a great connection with the condo.